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401 Flagler Avenue
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Ignacio Barsottelli, Realtor, New Smyrna Beach

One of the owners of LUMA

Ignacio Barsottelli

Realtor® · Barsottelli Prime Real Estate

Coastal luxury, expertly represented, along New Smyrna Beach and Florida's Atlantic coast.

Ranked
#1 Realtor in the New Smyrna Beach MLS
Nationally
Top 1% of Realtors in the United States
Career sales
$200M+
Reviews
4.97 out of 5, across 100+ clients

Before the listings

Thirty years, fifty countries, one cause

Long before he sold a house on Flagler Avenue, Ignacio spent three decades in international marketing and communications, and built one of the Caribbean's best known environmental education movements out of nothing but rubbish bags and stubbornness.

Ignacio Barsottelli presenting to a full auditorium for Yo Limpio
Speaking for Yo Limpio. From the Mercy for Earth archive.

The environmental work

Founder, Mercy for Earth

A 501(c)(3) non-profit, and the umbrella over two programmes he started: Yo Limpio a Puerto Rico and Yo Limpio America.

1997

It started with bin bags

Scouting film locations in Puerto Rico, he kept finding beaches buried in rubbish. So he walked them himself, handing out bags. Univision, WIPR, El Nuevo Día, the San Juan Star and La Mega picked it up, and "Yo Limpio a Puerto Rico" became a movement.

2002

Recognised by the EPA

The United States Environmental Protection Agency gave the programme its Environmental Quality Award, for advocacy in environmental conservation.

2006

Eight countries

The programme crossed borders into Venezuela, El Salvador, Guatemala, Peru, Costa Rica, Panama, the Dominican Republic and the United States.

Capitol

Capitolio Verde

A recycling programme inside Puerto Rico's own Capitol building, run with the Capitol Superintendent and the island's Solid Waste Authority.

Volunteers in Yo Limpio shirts gathered before a cleanup
Volunteers, before a cleanup
A line of volunteers clearing a beach
Clearing a beach, one line at a time
Uniformed crews clearing waste from mangroves
Mangroves, with the agencies alongside
Two volunteers bagging waste at the water's edge
At the water's edge
Defend the Sea spelled out on a beach in collected bottle caps
Written on the sand in what was collected

The corporate side

Teaching Fortune 500s to clean up after themselves

As an international environmental consultant he built responsibility programmes inside some of the largest companies on earth, turning corporate policy into something employees actually did.

  • Microsoft
  • Unilever
  • Walmart
  • PepsiCo
  • Toyota Foundation
  • Univision
  • Kiehl's
  • CEMEX
  • Heineken
  • Green Works

On film

A documentary, and the people who joined

He produced a documentary for Mercy for Earth built on interviews with the people who set global environmental policy: Ingrid Newkirk, president of PETA, UNESCO officials, and Dr. Rajendra Pachauri, who chaired the IPCC when it shared the Nobel Peace Prize.

The campaigns drew Academy Award winner Benicio del Toro, alongside Daddy Yankee, Residente and Chayanne.

Flagler Avenue, New Smyrna Beach

And now

The same energy, aimed at one avenue

Multilingual, deeply local, and ranked in the top 1% of Realtors in the United States, he represents buyers and sellers of New Smyrna Beach's coastal, residential and luxury property, and co-owns LUMA four blocks from the beach ramp.

  • 5-star Zillow Premier Agent
  • Top Producer, LuxuryRealEstate.com
  • Producer and writer
  • Philanthropist

How he works

Two sides of the same market

Barsottelli Prime Real Estate

Buying

Find the right street, not just the right house

  • Coastal, residential and luxury property across New Smyrna Beach
  • Local knowledge of which blocks flood, which flip, and which hold
  • Off-market and pre-market opportunities through the broker network
  • Negotiation by someone who has done it across 50 countries

Selling

Priced properly, marketed like a brand

  • A valuation grounded in what is actually closing nearby
  • Photography, staging guidance and a real marketing plan
  • Exposure through luxury networks, not just the MLS
  • A record of $200M+ in closed sales behind the advice

Talk to Ignacio

Coffee at LUMA, then look at houses

He is usually somewhere on Flagler Avenue. Call, email, or start on the website and he will come back to you the same day.

The Barsottelli family

The other half of the story

A family business, on one avenue

Ignacio and Dr. Melissa Cabral-Barsottelli own LUMA together. Her chiropractic and wellness practice, Luna Chiropractic, sits at the same address on Flagler Avenue.